- Complex 3D Graphics
With the evolution of advanced 3D modeling tools, 3D graphics and animation have become increasingly popular in the last few years and have become a popular trend in the design industry. Increasingly sophisticated 3D graphics are helping to create more immersive experiences, engage users, impress them, and present products or services in a more dimensional way. Examples include Memoji on iPhone and 3D Avatars on Instagram.
- Creative Motion Design
Creative motion design can help increase interest, appeal, and make it more memorable. In addition, animation techniques can be used to explain information or functions in a lively way that is not boring! For example, the popular language learning app Duolingo has designed motion to make learning languages fun like playing a game, with cute and adorable characters.
- Diverse Video Content
There's no denying that today's most popular form of online media is video. It's attention-grabbing, easy to understand, and presents information effectively. Many websites that previously used banners placed at the top of their homepages have switched to using videos to add liveliness and tell the stories of their products. For example, the Uniqlo website presents its products through short videos.
- Scrollytelling
Scrolling storytelling creates a fluid and engaging experience, encouraging users to continue scrolling, which keeps the content interesting, unusual, and exciting. It also gives users control over the order of the storytelling. For example, the Apple Watch product page reveals more and more cool features of the product as users scroll through the page, along with powerful images and text.
- Emotional Hero Section
Although function is important in product design, consumers often make purchase decisions based purely on emotion. This is the origin of the trend of placing the most prominent image on a website to create a good first impression, stimulate emotions, and clearly communicate the brand image. For example, striking images or videos with large fonts communicate power and get the message across. For example, the website of Panpuri, a Thai fragrance brand, just the homepage immediately communicates that the brand emphasizes using natural ingredients.
- Typography Experiments
Experimenting with typography can help create identity, grab attention, convey emotion and feeling, and emphasize important content just as well as images. For example, Apple's website emphasizes emotion with large text and eye-catching colors.
- Interactive Menus And Catalogs
Interactive menus and catalogs make it easy to use, convenient to find information, save time, and are also fun. For example, the MAKE by K-Bank app, a popular money-saving habit-building app, can create Cloud Pocket boxes to divide savings for various purposes. The fun part is dragging money from the central pool into these savings piles, and there is also a Progress Bar that gives it a game-like feel.
- Immersive Experiences
An immersive user experience engages users, creates memorable experiences, stimulates emotions, and effectively communicates information. For example, Dime! is an investment app from Kiatnakin Bank that allows users to buy and sell stocks or funds, but also provides news, updated articles, investment personality tests, and challenging missions to complete.
- Mix Of Visuals
Combining a variety of images and videos can create interest, capture attention, and communicate a variety of information. For example, the Tesla website has both interesting images and videos.
- High-Level Conceptuality
More advanced concepts than just the traditional App/Web format are another recent trend in UI design to create “high-fidelity concepts” for future gadgets and devices. Although it is not yet widely popular, it is being talked about more and more. Although there are no real examples of use, there are often concept design images that can be seen.
Good design not only makes the brand image look good, but also affects the user's feeling in many aspects, making the product feel easy to use, smooth, interesting and memorable. Therefore, UI is one of the important factors that will make the product stay in the minds of users in this era of highly competitive digital products.
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Thank you reference https://www.truedigitalacademy.com/blog/user-interface-trends-2024